Music 3.0: A Survival Guide For Making Music In The Internet Age 2nd Edition is a completely updated version of the original best seller, featuring the latest music business and social media concepts as well as brand new interviews with a variety of the industry’s top movers and shakers.

The paradigm has shifted and everything you knew about the music business has completely changed. Sales, distribution and marketing have reconfigured so much that even an artist located far away from a big media center can thrive without the help of a record label - if he knows how.

The book not only takes a look at the the music industry evolution and how we got to Music 3.0, but provides the exact information that today’s musician or music business executive needs to take advantage of the new music industry paradigm.

What has changed? Who are the new players? Why are traditional record labels, television and radio no longer factors in an artist’s success? How do you market and distribute your music in this new world?  How do you make money in this new music world?  How do you develop your brand? How do you use Facebook, Twitter and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book along with some new low-cost high and low tech tips for marketing and promotion.

This book looks at the new music business - Music 3.0.  While Music 2.0 was the old ways of big record labels, MTV and radio airplay, and Music 2.5 encompassed the era of file sharing and digital distribution, Music 3.0 employes new high-tech ways to develop and market directly to an audience in an interactive way. Instead of dwindling career opportunities, Music 3.0 now provides new ways to both start and sustain a career.

The Music 3.0 guidebook is aimed at musicians who need to market and distribute their art but aren’t aware of the possibilities and what the Music 3.0 has available to them. But the book is for more than just musicians. Much of the material applies to any type of artist - from photography to video to writers, in any creative entertainment area. Just about any business involved in the arts can gain from its insight.

Music 3.0 - A Survival Guide for Making Music in the Internet Age

2nd Edition

reveals:

1. ★What makes the current era Music 3.0?
   

2. ★Who are the new players?
   

3. ★Why are traditional record labels, television and radio no longer factors in an artist’s success?
   

4. ★How do you make money in this new music world?
   

5. ★Who’s in control of the new music business?
   

6. ★How do you establish your “tribe”
   

7. ★10 low-cost, high-tech marketing tips
   

8. ★The 10 music marketing ideas that could only happen in Music 3.0
   

9. ★The best way to market using social media