Copyright © 2009 Bobby Owsinski
Music 3.0
(A Survival Guide for Making Music in the Internet Age)
Table Of Contents
Introduction
Chapter 1 - The Five Life Stages Of The Music Industry
Music 1.0 - The Original Music Business
Music 1.5 - The Suits Take Over
Music 2.0 - Enter The Digital Age
Music 2.5 - Digital Music Is Monetized
Music 3.0 - The Dawn Of Artist/Fan Communication
Chapter 2 - The New Music Industry
Who’s in Control?
Where Did The Record Stores Go?
Why Traditional Radio Is No Longer A Factor
Why Television Is No Longer A Factor
So What Is A Factor?
The New Players
The New Audience
Enter Music 3.0
Chapter 3 - The New Masters Of The Domain
Seth Godin’s Tribes
Radiohead’s Grand Experiment
The Wisdom Of Trent
Chris Anderson’s Long Tail
Irving Azoff’s Steel Fist
Sanctuary’s Blueprint
Chapter 4 - The New Marketing
Your Music Is Your Marketing
The New Release Schedule
10 Music Marketing Ideas
The New Importance of the Fan
Your Email List
More Is Less
Sponsorship
Marketing With Social Media
Social Media Management
10 Low Cost Hi-Tech Promotion Tips
But You Still Must Hit The Streets
10 Low Cost Low-Tech Promotion Tips
Measure Your Results
Chapter 5 - The New Distribution
Digital, Vinyl or Bright Shiny Disc?
Collectibles
Digital Distributors
Paid Downloads
Ringtones
Subscription
Getting Paid
Submission Services
License or Distribution?
Games - Hip or Hype?
The New Brick and Mortar
10 Sales Tips
Chapter 6 - The M30 Rules For Survival
Developing Your Audience
Establishing Your Tribe
Growing Your Tribe
Marketing To Your Tribe
Sustaining Your Career
The 1000 True Fans Theory
Chapter 7 - How To Make Money In Today’s Music World
Hit The Road, Jack
Swag Is Your Friend
The New Publishing Paradigm
When You Need A Label
Interviews
Ted Cohen
Richard Feldman
Ken Hertz
Bruce Houghton
Thom Kozik
Gregory Markel
Rupert Perry
Ken Rutkowski
Derek Sivers
Howard Soroka
Jacob Tell
Michael Terpin
Author - Producer
Music and Technology Advisor
